by Emma Ayala | Dec 15, 2025 | Startup Advice
How Calli Rose Found it’s Home on East Main Street 327 East Main Street didn’t sit empty for long. Just a month after Some Apparel closed, ETSU senior Calli Hall stepped into the very same space with her brand-new storefront, Calli Rose, and with it came new...
by Emma Ayala | Aug 20, 2025 | Startup Advice
Trading Isn’t Just for the “Finance Bro” — Meet the Woman Leading the Change If you’re a member of Spark Plaza, you know that the first Friday of every month is reserved for one of our favorite traditions: Members-only Lunch. The workspace generously caters a...
by Emma Ayala | Jul 29, 2025 | Startup Advice
Building a Team That Feels Like Family: Lessons From The Generalist Open The Generalist’s doors and you’ll be greeted by the soft ring of a comforting bell and the warm, familiar words, “Hi, welcome in!” We know this all too well, because here at FoundersForge, we...
by Emma Ayala | Jul 15, 2025 | Startup Advice
1976 Flowers is Blooming in Downtown Johnson City When Stephanie Alexander opened 1976 Flowers at 211 W Walnut Street in November 2024, she brought more than just beautiful arrangements to downtown Johnson City, she brought three generations of floral expertise and a...
by Emma Ayala | Jun 9, 2025 | Startup Advice
Original image by Trek Bicycle Johnson City, edited by Founders Forge The Man Behind Trek’s Biggest Biking Event: Taco Trek In the heart of Johnson City, Tennessee far from the urban bike scenes of Washington, California or Oregon something remarkable happened....
