by Emma Ayala | Jul 29, 2025 | Startup Advice
Building a Team That Feels Like Family: Lessons From The Generalist Open The Generalist’s doors and you’ll be greeted by the soft ring of a comforting bell and the warm, familiar words, “Hi, welcome in!” We know this all too well, because here at FoundersForge, we...
by Emma Ayala | Jul 15, 2025 | Startup Advice
1976 Flowers is Blooming in Downtown Johnson City When Stephanie Alexander opened 1976 Flowers at 211 W Walnut Street in November 2024, she brought more than just beautiful arrangements to downtown Johnson City, she brought three generations of floral expertise and a...
by Emma Ayala | Jun 9, 2025 | Startup Advice
Original image by Trek Bicycle Johnson City, edited by Founders Forge The Man Behind Trek’s Biggest Biking Event: Taco Trek In the heart of Johnson City, Tennessee far from the urban bike scenes of Washington, California or Oregon something remarkable happened....
by Emma Ayala | Jun 2, 2025 | Startup Advice
Two Founders, One Vision: The Moon Is Rising Since opening its doors on February 20, 2023, The Moon Coffee & Tea House has quickly become a beloved staple in downtown Johnson City. With just seven tables and a capacity of 20 people, the current location is cozy,...
by Emma Ayala | May 29, 2025 | Startup Advice
From Behind the Bar to Behind the Line: Welcome to the Magic Kitchen Little Magic has officially expanded with the launch of The Magic Kitchen. Co-owner Sam Pennington shared in a WJHL interview that they’ve taken over the former Voodoo Chicken space and are now...
by Emma Ayala | May 27, 2025 | Startup Advice
Meet the Founder Fixing Construction’s Biggest Problem Edwin Williams, never planned to be an entrepreneur. With a background in biology and mechanical engineering, he was used to strict protocols that made experiments repeatable and predictable. But starting a...
