by Emma Ayala | Dec 29, 2025 | Startup Advice
Kevin Sommers and the Story Behind Some Apparel Some Apparel is a play on the word “Some,” a nod to founder Kevin Sommers’ last name—but the story behind the brand goes far deeper than the name. At its core, it’s about choosing freedom: freedom with time, freedom with...
by Emma Ayala | Dec 15, 2025 | Startup Advice
How Calli Rose Found it’s Home on East Main Street 327 East Main Street didn’t sit empty for long. Just a month after Some Apparel closed, ETSU senior Calli Hall stepped into the very same space with her brand-new storefront, Calli Rose, and with it came new...
by Isaac Deel | Dec 12, 2025 | Startup Advice
Is Marketing Really Changing? Marketing is a massive, confusing, convoluted industry that seemingly changes every day. The same techniques marketers use today are different from the ones they used yesterday. The tools marketers use are constantly rotating, algorithms...
by David Nelson | Oct 13, 2025 | Startup Advice
AI Is Not Killing Software as a Service (SaaS) Everywhere I go online, I see people claiming that SaaS is dead — that AI is going to wipe out the entire business model. There’s a mindset among “vibe coders” (and yes, I’m one of them) that this new freedom to build...
by David Nelson | Sep 24, 2025 | Startup Advice
Time Kills Deals: How I Lost $65,000 When I started my very first company, I was still completing my undergrad at Purdue University. I was going to school full-time and trying to get a mobile app development company off the ground. At this time, the iPhone had just...
by David Nelson | Sep 24, 2025 | Startup Advice
Mindset of a Serial Founder In my career, I’ve started five companies and a nonprofit. I’m now on the verge of launching my sixth Startup. As my excitement builds leading up to the launch of my new business, it has made me nostalgic as memories resurface from all the...
